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Digital Marketing Manager
The Digital Marketing Manager oversees the digital
marketing strategy and its implementation ; for the company.
Duties of the Digital Marketing Manager:
Devising strategies to
drive online traffic to the company website, mobile site and Apps.Tracking
conversion rates and making improvements to the website, mobile site and
Apps.Developing and managing digital marketing campaignsUtilising a range of
techniques including paid search, SEO and PPC.Overseeing the social media
strategy for the company.Managing online brand and product campaigns to raise
brand awareness.Managing the redesign of the company website, mobile site and
Apps.Improving the usability, design, content and conversion of the company
website, mobile site and AppsResponsibility for planning and budgetary control
of all digital marketingEvaluating customer research, market conditions and
competitor data.Review new technologies and keep the company at the forefront
of developments in digital marketing.
Requirements of the
role
Bachelor degree in Marketing.Experience managing
PPC, SEO and Affiliate programmes.
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